We all know that one of the keys to great SEO is making sure you keep your website updated, new and fresh. Whether you do this with a blog, or you change your homepage with new offers, coupons or new products, it serves to show Google that your site is “alive.” For many small businesses in particular, this is a real challenge.
They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a mobile phone). They are used to take a piece of information from a transitory media and put it in to your mobile phone. You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone’s t-shirt. Once it is in your mobile phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.
The reason why they are more useful than a standard barcode is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The other key feature of QR Codes is that instead of requiring a chunky hand-held scanner to scan them, many modern mobile phones can scan them.
Your business, no matter how small or large, could use QR codes in a number of ways. You might auto generate one next to every product on your web site containing all the product details, the number to call and the URL link to the page so they can show their friends on their mobile phone. You could add one to your business card containing your contact details so its easy for someone to add you to their contacts on their mobile phone.
Add them to any print advertising, flyers, posters, invites, TV ads etc containing:
- Product details
- Contact details
- Offer details
- Event details
- Competition details
- A coupon
- Twitter, Facebook, MySpace IDs
- A link to your YouTube video
At Zing we are considering strongly of embedding a QR code into our latest business cards.